Write what you would do if the agency, BMF, offered you a job on the ALD

1.ALDI has been used as an example to demonstrate the different kinds of integration. Think about ALDI's communication across time. Then start a list with two columns. In one column write what has been done well. In the second, write what you would do if the agency, BMF, offered you a job on the ALDI's account. 2. The notion of ‘fit’ is often used in research into cross-media campaigns. What do you think ‘fit’ means? How is it different from tactical integration?

 

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