Marketing Discussion Questions
Chapter readings – 3,4,5,6.
By now you should have been in discussions with your group to narrow down or decide on the product or service you will prepare a Marketing Plan on.
Please share your initial thoughts/ findings with your classmates. This is an opportunity to get input from others outside of your group to help you land on the final product/service.
Based on this week’s readings (Chapters 8,9) we see how critical it is to make sure you are targeting the correct market segment with your product/service.
Based on this information and your current research for your plan, who have you determined is the target market for your group’s product/service?
Text Book Sources
Marketing 12 Edition: 12TH 19 New Edition ISBN 13: 978-1-337-40758-8 ISBN 10: 1-337-40758-5
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