Develop a marketing research plan that will help you steal market share from your main rival (Mazda CX3). If this is to happen, what is the most important information that your market research will need to gather? Referring to pages 214-225 of your prescribed textbook, which of the eight data collection tools (refer to Figure 7.4 on page 214) would you use to help you gather this information? For those tools that you choose, how would you use them? Be specific. For example, if you opt for focus groups or a survey, what specific questions would you ask and why? (approximately 1,000 words).