What should a sales manager/owner do with a superstar salesperson who refuses to use CRM? Why?

DB: MANAGING THE SALESFORCE
Based on your response to DB 5.1, how can sales managers and business owners, without the threat of force, get salespeople to buy into the use of CRM? What should a sales manager/owner do with a superstar salesperson who refuses to use CRM? Why?

It’s just a discussion board question. Everything is there for the question.

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