The Differences between Primary and Secondary Research
Explain the difference between primary research and secondary research
Explain how your proposal on The Sarbanes-Oxley Act 2002 might be different if you are doing a primary research as opposed to secondary research
The Consumer Buying Decision
1What cultural, social, and personal factors are likely to most influence consumer purchasing of your
product or service?
2What research tools will help you better understand the effect on buyer attitudes and behaviour?
3Which aspects of consumer behaviour will you emphasize in your marketing plan and why?
4What marketing activities will you plan to coincide with each stage of the consumer buying process?
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