Supply logistics

1.Supply logistics is a network function rather than a linear one. Consider the ways in which any member of the network can add value to the product or service that is ultimately delivered to the consumer.

How might an organization use its marketing communications strategies to strengthen its value positioning in the market?

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2 The principal role of marketing communications is to help organizations build relationships with their customers.

Do you agree with this statement? Use examples to illustrate your answer.

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