Social psychology

You’ve seen them: Click-bait personality quizzes. To get you thinking about how we define and measure personality (with various degrees of accuracy), take ONE of the following questions and answer the prompts below.

Which Game of Thrones character are you? (Links to an external site.)https://www.buzzfeed.com/robinedds/which-game-of-thrones-character-are-you
Which Pixar hero are you? (Links to an external site.)https://www.zimbio.com/quiz/ogMYw3S5qg4/Which+Pixar+Hero+Are+You
Which Disney Villain character are you? (Links to an external site.)https://www.buzzfeed.com/michelelbird/disney-villain-personality-quiz
Which dessert matches your personality? (Links to an external site.) https://www.buzzfeed.com/genevawillets/what-desert-matches-your-personality-254vjqpo7d
Which cat breed are you? (Links to an external site.) https://www.buzzfeed.com/amandavarela057/what-breed-of-cat-are-you-just-answer-these-quest-3nv1747x4a

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The tests above are examples of “typology” tests – they tell you your “type” (of whatever category it says is being measured). While many of us may say that tests like these don’t necessarily teach us anything new about ourselves, we are still very drawn them. Stated differently, we are drawn to learning about “who we are” from various types of typology assessments. One major area of typologies is horoscopes.

In thinking about typologies, why are we drawn to tests like this? What is it about knowing our “type” that captivates us?

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