Should Burberry have expected these drawbacks to arise?

Case: Burberry Shifts Its Entry Strategy in Japan

Please answer only question 2 & 3 from the attachment
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2. What limitations of licensing became apparent over time? Should Burberry have expected these drawbacks to arise?

3. Was terminating the  Japanese  licensing  agreement  and  opening  wholly owned stores the correct strategy for Burberry? What are the risks here?

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