Service Marketing

State the capacity of a highway with the following characteristics:

– One lane, marked with ‘kilometres’ markers.

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– Speed limit 120 km/h.

– All cars drive at the speed limit.

– Average length of a car is 5 metres.

– Average distance between cars: 40 metres (including the length of the car).

1. Discuss the advantages and disadvantages of a snake-like entry system that you find at a Disney park versus the ‘funnel’ entry you might find at other places?

2. How will the use of a number-taking system influence your waiting experience?

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