Service Marketing

It is a fact that many utility companies providing gas, electricity, water and waste processing are taking a second look at this multi-utility concept, with many of them going back to a reduced utility scope.

What is your opinion of this development? Are there other examples of service industries where customers are asking for ‘one-stop service provision’?

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Take an example of a service company (or take the service company you are working for) and determine the dominant process type.

What are the consequences of this type of process for the design and the management of the processes?

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