Service Marketing

It is clear that certain business models do actually work on the Internet and that there are even companies who make a profit using them. Notable examples include eBay (auctioning), Google, Facebook and Amazon.com (e-tailing).

Can you come up with other profitable companies that rely heavily on Internet technology? What makes them distinctive?

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How do they avoid the ‘commodity magnet’?

To what extent do these companies combine the market space with the market place?

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