It is clear that certain business models do actually work on the Internet and that there are even companies who make a profit using them. Notable examples include eBay (auctioning), Google, Facebook and Amazon.com (e-tailing).
Can you come up with other profitable companies that rely heavily on Internet technology? What makes them distinctive?
How do they avoid the ‘commodity magnet’?
To what extent do these companies combine the market space with the market place?
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