Service Marketing

1. Being first in the market allows deploying different pricing strategies; which one would you prefer under which conditions?

2. The idea of price bundling is not only very fashionable but also very controversial (e.g. Microsoft). Under what conditions would price bundling be relevant and acceptable?

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1. Would you agree with the statement that empowerment is not relevant for low skilled employees? Why (not)?

2. Does the road towards empowerment lead eventually to strategic autonomy (at the individual level)?

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