Service Marketing

Business has been really great at your dealership, Millenium Motorcars, and your business has been growing at a 15 percent rate for the past three years and you have reached 100 percent of full capacity. Your boss has just returned from a national dealer meeting and tells you about a fellow dealer who has doubled his labor sales almost overnight without adding on to his facilities by going to a two-shift operation.

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What information do you need to gather to decide if this is a good strategy for your shop? What concerns about two-shift operations should you bring up to the boss?

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