Service Marketing

1. What are some of the reasons for underestimating the contributions of VFRs to the tourism sector?

2. Why is it difficult to effectively market and promote domestic tourism without in-depth research data on domestic travellers and their segmentation?

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1. Which market segments have shown substantial growth potential in recent years and are expected to continue to increase in the future?

2. What are the procedures that DMOs need to follow in marketing to international pleasure and leisure tourists?

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