Service Marketing

1. Theme and event years have been used by several countries as a tourism marketing strategy. Why are these theme/event years a good platform for IMC?

2. How are tourism and film/movie development interrelated, and how can they benefit each other in terms of both marketing and development?

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1. Why is digital marketing now so important for DMOs?

2. For what functions do travellers use digital media?

3. What are the major components of digital marketing?

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