Segmenting a market

Can market segmentation be taken too far?

What are the potential disadvantages of over segmenting a market?

Don't use plagiarized sources. Get Your Custom Essay on
Segmenting a market
Just from $13/Page
Order Essay

What strategy might a firm pursue when it believes that the market has been broken into too many small segments?

1. Which variables or descriptors might be most appropriate for segmenting the market for the following products and services? Explain your reasoning.

a breakfast cereals

b personal computers (PCs)

c software, games for PCs

d lawnmowers

e photocopiers

f wind turbines.

2. Explain the idea of positioning and why products are repositioned periodically.

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.