Marketing Research and Consumer Behavior
My topic is ‘Organic Food’. In the research paper I am an organic food/product company. Like how to increase selling numbers, what to do to be more effective in business etc.
Part 1 – Research Proposal – 100 points
Students must select a business-based consumer topic that interests them personally. It can be related to your occupation, a hobby, something you read about in the newspaper, a company you do business with or frequent. You need an issue or some unanswered questions/needs (your topic) that will be answered as a result of your research. Pick a straightforward topic as the more complex the topic, the greater the amount of effort that will be required. You also want to pick a topic for which you will be able to get your target market consumers to participate. Also, consider that you will be using an online survey method to collect your research.
Your research proposal should be 2 – 3 double-spaced pages. It must include the following sections:
o Background: Explain the context of the issue that will become the essence of your research. Include a description of the issue or opportunity to which your internal management or a client might need answers, why it is significant to them, and how it might produce decision making information. This is a good place to include secondary research data to help justify the need for your project.
o Objectives: In this section you will try to convey the information you are seeking:
o Methodology: Specific type of research to be conducted (qualitative/exploratory, quantitative, secondary, primary data requirements) with an explanation of the need for each. Use of secondary research is required and must be included in this section. Discuss the specific techniques and data collection methods.
o Scope: Who, when, where, and how many minimum consumers will you plan to engage to collect the necessary data. Say that you will be using online survey software. You will need at least 30 sets of data (sample size) for your work but the more you collect the better your results will match a larger population.
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