Pros and cons of standardising the marketing management process
Discuss the considerations involved in deciding marketing objectives.
1. What is a marketing audit and what is the purpose of it?
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2. What are the principal decisions to be made when preparing the marketing plan?
3. What are the main criteria for the successful implementation of a marketing plan?
4. Discuss the pros and cons of standardising the marketing management process. Is a standardised process of more benefit to a company pursuing a national market strategy or a global market strategy?
Paper format
- 275 words per page
- 12 pt Arial/Times New Roman
- Double line spacing
- Any citation style (APA, MLA, Chicago/Turabian, Harvard)
