Products and services

There are many different go-to-market strategies. For which of the following products and services do you think a sales force–intensive strategy would probably not be used? Why? Make any assumptions needed, and list your assumptions in your answer.

a. Tennis racquets.

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b. Home air conditioning maintenance service.

c. Shredding service for sensitive documents.

d. Solar-powered compactor garbage cans for city use on city streets (the specially designed cans actually compact the garbage that is thrown into the can four times a time, using energy from the sun, reducing the number of times the can needs to be emptied).

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