Pricing strategy

What are the main reasons for Harley-Davidson’s enormous success over the last 15 years

1. Describe Harley-Davidson’s general pricing strategy. What does the company’s positioning have to do with its pricing strategy?

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2. Should Harley-Davidson alter its price, given that there are strong price pressures from rivals?

3. What should Harley-Davidson do to improve its market share in Europe?

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