Online marketing Research

1. Understand various means of collecting primary and secondary data

2.Discuss how to analyse data in marketing research for value creation

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3. Understand and discuss online marketing Research

4.Explain the ethical issues in marketing research .

5. Define the three main stages of a value-oriented marketing strategy: segmentation, targeting and positioning

6.Discuss the concept of segmentation and the main bases for the segmentation of customer, business and international markets

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