Jump into the content-sharing sites and look for characteristics your brand, product, or service can leverage. Start with YouTube. You have probably viewed hundreds of videos here, but ask yourself, “What makes a video popular or of interest to me?” Also, consider what type of consumer-oriented video your organization could produce to help meet your plan objectives. Do the same on Instagram, Pinterest, and Snapchat. You are simply exploring here. If these sites are not right for your plan, then don’t include them. You want to try them all, but cannot and should not implement them all.
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