Marketing Strategy and Plan

Is an organization adding to the clutter? In the earliest stages of a social media plan, the goal is to start getting a sense of a brand’s image in the marketplace. Take an inventory of all marketing and advertising activities and messages. Then determine how “pushy” the brand’s marketing communication has become. Is the brand heavily reliant on push marketing through traditional media? In social media, is the brand intrusive with one-way sales-focused posts, or are posts helpful and responsive? Make a list or spreadsheet of all consumer touch points in traditional, digital, and social media. Analyze the type of messages the company is promoting in each, and report the answers to the following questions:

1. Is the communication company-focused or consumer-focused?

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Strategy and Plan
Just from $13/Page
Order Essay

2. Is the information useful, newsworthy, entertaining, or valuable?

3. Do consumers perceive the message as an unwanted interruption or a welcome message?

4. Take an inventory of all brand marketing and advertising activities and rate the “pushiness” of brand communication. Is the brand over-reliant on traditional media? Are they using social media as more of a one-way communication channel? On a scale of 1 to 10, how much is the brand contributing to media clutter?

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.