Marketing Strategy and Plan

1.       What are the latest developments in account planning? Is it still a separate discipline or has it become more a part of the way other communications professionals practice?

2.       Is silo syndrome still a problem? Is there evidence that marketing departments are working more closely with customer service, operations, and sales? If not, what are the barriers?

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3.        Since the release of The Scarecrow viral film, Chipotle has faced several food poisoning scandals. This really emphasizes the connection between marketing communications and operations—food safety regulations. How has the company handled these public relations crises in social media?

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