Marketing Strategy and Plan

For this exercise, think about ways you can energize your brand evangelists. Customer evangelism doesn’t always require big programs. Tap the power of evangelists simply by creating opportunities for customers to participate in the brand. Think about creating experiences they will in turn share with their social networks. Parties, openings, product launches, and cause-related events are ways to include brand enthusiasts and generate sharable content including videos, pictures, blog posts, and evites. Sponsoring an event or cause that a target audience cares about can really motivate evangelists to participate and spread the word. What is possible with your product or service?

1.       Must all organizations, brands, products, services, or industries provide customer service via social media? Can you name a company or industry that does not need to build a social care team? Why or why not?

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Strategy and Plan
Just from $13/Page
Order Essay

2.       Revisit the Comcast Cable example of the viral audio of a customer service representative being difficult on the phone. Why do you think there is such a disparity between Comcast Cable’s social media service and its customer service via telephone? What can Comcast do to fix the issue?

Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.