1. How powerful and influential is social media word-of-mouth? Find an example of where social media word-of-mouth has made or broken an organization and an example of where it has changed a government or culture.
2. How much do you think consumer conversations actually influence purchasing decisions? Can you quantify this influence or find research that proves it?
Howard Gossage said we should not try to hunt our target audience, but instead entertain.
Describe three of your favorite TV commercials and describe three of your least favorite. List characteristics of each category. What makes one group of ads more favorable than the other? Do your observations apply to online videos as well?
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