Marketing Strategy

1. Research a company that has gone out of business or is struggling. How did the organization’s lack of social media integration or adaptation to changing technology contribute to their demise?

2. Write your own definition of social media. What is missing from the Wikipedia version? If you feel your definition is better, go onto Wikipedia and change it.

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Visit the Wikipedia page “List of Social Networking Websites” (http://en.wikipedia.org/wiki/ List_of_social_networking_websites). Scroll down the list. How many have you heard of? Start to think about which of these social networks would attract the potential customers of a specific brand, and where those potential customers may be most active.

Are there social sites where customers are active, yet the brand is not?

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