Marketing Strategy

1.       The Saucony “Find Your Strong” campaign relies heavily on user-generated content. Find another example of a brand that uses fan content as a main component of its social media efforts and explain how they motivate or reward participation.

2.       Conduct a brief content analysis of NASCAR’s social media presence.

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What strategy are they following and what kind of content are they producing?

Why do you think it has worked so well?

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