Marketing Strategy

1.       What is your point of view on the concept of the wisdom of the crowd? Is the collective opinion of a crowd always right or better than individual ideas or thoughts? Find examples or research to support your opinion.

2.       The real advantage of social media monitoring is real-time insight and intelligence. Find an example of a brand that, through real-time social media monitoring, either took advantage of an opportunity or avoided a public relations crisis with quick action.

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