Go onto Facebook and Instagram and explore their check-in features. Whether you are comfortable checking in yourself or not, see the rich information location-sharing offers. Also, join Foursquare. This network is the innovator and still important. If your organization has a physical location, location-based social media could be a key part of your strategy. Perhaps the business is already on Facebook and Instagram but has not completely taken advantage of location-based features. Take some time and brainstorm ways the brand could use location information for a business advantage.
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