Marketing Strategy

1.       How have microblogs and media-sharing social media changed? Are Twitter, Pinterest, YouTube, Instagram, and Snapchat still the top platforms?

2.        Do a quick search to confirm key statistics for each of the social media channel options covered in this chapter. Go through the list above and update numbers for: monthly users, global and mobile use, user demographics such as gender, age, education, and income, plus platform use and new features.

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3.        Check for new paid social media opportunities. Have any of the social media platforms covered in this chapter added new or further native advertising options?

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