Marketing Management

Sweet Cookies is planning to launch a new line of cookies and wants to assess the size of the market. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market.

Discuss the type of research design that could be used.

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a. What are the surveys currently being conducted?

b. How are the respondents being recruited for these surveys?

c. Discuss the different type of errors likely to arise given the way the respondents are being recruited.

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