Marketing Management

1. What are some differences between a management-decision problem and a marketing research problem?

2. What are the common types of errors encountered in defining a marketing research problem? What can be done to reduce the incidence of such errors?

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3. How are the research questions related to components of the problem?

1. What are the differences between research questions and hypotheses?

2. What are the most common forms of analytical models?

3. Discuss the role of social media in enabling the researcher to define the marketing research problem and in developing an approach

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