Marketing Management

The 2010 census of the United States provides insight into the demo- graphic profile of not only the United States in full, but also smaller U.S. regions, such as states and MSAs. Go to the home page for the U.S. Census Bureau ( and do the following:

1. Find the population clocks on the U.S. Census Bureau’s home page. What is the current population estimate for the United States? For the world?

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2. Compare your home state’s “population percentage change from 2000 to 2010” with that of the United States in full. Which grew faster?

3. Find out how many “singles without children living at home” were counted in your zip code in the 2010 census.

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