Marketing Management

1. Football is a male-dominated sport. Discuss the role that marketing research can play in helping the NFL more effectively market the league to women.

2. The NFL would like to increase its share of the female market segment. Define the management-decision problem.

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1. What is the main competition faced by the NFL? How can an analysis of social media shed light on this issue?

2. Define an appropriate marketing research problem corresponding to the management-decision problem in question

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