Marketing Management

1. What are the major purposes for which descriptive research is conducted?

2. Compare and contrast cross-sectional and longitudinal designs.

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3. Discuss the advantages and disadvantages of panels.

Sweet Cookies is planning to launch a new line of cookies and wants to assess the size of the market. The cookies have a mixed chocolate-pineapple flavor and will be targeted at the premium end of the market. Discuss the type of research design that could be used.

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