Marketing Management

The website Global One (globaloneltd.com/celebrity-endorsements) provides a service to clients where they cast talent for the client to match specific projects around the world. Although they are US-centric, the business has set up operations in South Korea to cater for the Far East market. In the role of a client looking for talent for a new TV advertising campaign, examine how the process works, how you would define your requirements, and how the business would match them.

List the four types of spokespersons presented in the chapter. For each type identify a major advantage and a major disadvantage. Locate an example of each type of spokesperson on YouTube. For each ad and spokesperson used, discuss the characteristics of effective spokespersons highlighted in Figure. Provide the URLs for the four ads.

Don't use plagiarized sources. Get Your Custom Essay on
Marketing Management
Just from $13/Page
Order Essay
Place Order
Grab A 14% Discount on This Paper
Pages (550 words)
Approximate price: -
Paper format
  • 275 words per page
  • 12 pt Arial/Times New Roman
  • Double line spacing
  • Any citation style (APA, MLA, Chicago/Turabian, Harvard)

Try it now!

Grab A 14% Discount on This Paper

Total price:
$0.00

How it works?

Follow these simple steps to get your paper done

Place your order

Fill in the order form and provide all details of your assignment.

Proceed with the payment

Choose the payment system that suits you most.

Receive the final file

Once your paper is ready, we will email it to you.