Marketing Management

Visit the NAICS Association Web site (www.naics.com). Find the NAICS codes for “Computers, manufacturing” and “Hospitals, general medical and surgical.” Discuss the significance and usefulness of these codes.

1. Visit www.dnb.com and write a report about the type of information on businesses available from D&B.

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2. Visit the Web site of the U.S. Census Bureau (www.census.gov). Write a report about the secondary data available from the Bureau that would be useful to a fast-food firm such as McDonald’s for the purpose of formulating a domestic marketing strategy.

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