Marketing Management

Visit the NAICS Association Web site ( Find the NAICS codes for “Computers, manufacturing” and “Hospitals, general medical and surgical.” Discuss the significance and usefulness of these codes.

1. Visit and write a report about the type of information on businesses available from D&B.

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2. Visit the Web site of the U.S. Census Bureau ( Write a report about the secondary data available from the Bureau that would be useful to a fast-food firm such as McDonald’s for the purpose of formulating a domestic marketing strategy.

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