Marketing Management

1. Describe a geo-visual database.

2. What is database marketing?

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3. Discuss the use of social media as a source of secondary data. Social Media

Select an industry of your choice. Using external published sources, obtain industry sales and the sales of the major firms in that industry for the past year. Estimate the market share of each major firm. Use a computerized database to obtain information on the market shares of these same firms. Do the two estimates agree? Was it easier to obtain the information from published sources or from a computerized database?

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