Marketing Management

Type “guerrilla marketing” into an online search engine. Find two agencies that offer guerrilla marketing services. Describe what types of services each offers. Go to an article database and type in “guerrilla marketing.” Find two articles about guerrilla marketing that interest you. Summarize the articles. Provide the site for the two articles, the URLs of the two websites, and screenshots to support your answers.

Explain the difference between lifestyle marketing and experiential marketing. Suppose you have been hired as an intern for a new brand of energy drink. Go to the internet and locate an agency that offers lifestyle marketing. Describe the services the agency could offer for your energy drink. Go back to the internet and locate an agency that provides experiential marketing. Describe the services the agency could offer for your energy drink. Provide the URLs of the two agencies as well as screenshots to illustrate your answers

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