Marketing Management

1. Using a blog search engine, locate an example of an interactive blog. Evaluate the blog. Is it effective? Why or why not? Provide a link to the blog and a screenshot.

2. Use a search engine to locate an example of a viral marketing campaign. Evaluate the viral marketing. Was it effective? Why or why not? Provide a link to the viral campaign and a screenshot.

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We Are Social compiled a 2016 report focusing on social media use in the Middle East. They found that 75 percent of the Qatar population were active users while the United Arab Emirates stood at 69 percent, Saudi Arabia at 40 percent, and Egypt at 30 percent. Overall, this showed a 17 percent rise compared to 2015. How might businesses leverage the social media use in your country?

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