Marketing Management

1. Use marketing research to determine consumer preferences for toothpaste brands were to be conducted in Latin America, how would the research process be different?

2. Illustrate the use of the primary type of scales in measuring con- sumer preferences for diaper brands in social media.

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3. Discuss the ethical issues involved in researching consumer preferences for toothpaste brands.

1. Formulate an appropriate research design to address the marketing research problem you have defined.

2. Use the Internet to determine the market shares of the major toothpaste brands for the last calendar year.

3. What type of syndicated data will be useful in addressing the marketing research problem?

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