Marketing Management

Based on Alexa traffic ranking, these are the top six global e-commerce sites. Choose two of them and discuss each of the characteristics of successful e-commerce sites listed in Figure 8.3. Compare and contrast the two sites and use screenshots to illustrate your evaluations.

a. Amazon (

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b. Taobao (

c. EBay (

d. TMall (

e. Alibaba (

f. FlipKart (

Go to one of your favorite e-commerce sites. If you do not have a favorite, do a search and pick one that looks good to you. Provide the URL of the e-commerce site; then discuss each of the characteristics of a successful e-commerce site listed in Figure as it relates to the site you picked. Use screenshots to illustrate your points.

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