Marketing Management

Mobile marketing has become an important component of digital marketing campaigns. Assume you are a marketing intern for a local book, comic, and video store. Describe how you could use mobile marketing to drive website visits as well as store visits. Be specific in your ideas.

1. Do businesses have your mobile phone number to make sales calls or to send text message offers? How did they get the number? How would you go about removing your number from their call lists? How do you avoid giving out your number?

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2. Interview three individuals of different ages about blogs. What percent have read, launched, or participated in blogging on the internet? What was each person’s motivation? What is your experience with blogs? If you have never read or contributed to a blog, why not

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