Marketing Management

1.       Facebook has added geosocial features such as checking in and the “Nearby” tab. How many Facebook members are actually using these features? Is activity large enough to warrant business activity?

2.       Conduct additional research into the Foursquare split into two apps with Swarm. Has the split been a success? What do businesses need to know to take advantage of the new features?

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1.       Yelp can make or break a local business. How accurate are ratings and reviews on the website? Do some research into the real impact of Yelp on local business, both positive and negative.

2.       Live video use is expanding. Dig deeper into all aspects of social live video. What are some best practices for organizations to leverage live video? What are some of the negative aspects of live video, considering highly publicized violence, murders, and suicides that have been broadcast on Facebook Live?

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