Marketing Management

1.       “Tweets per minute” is a measure of total activity on Twitter. It is known to spike during large events, such as the 2013 Super Bowl blackout. How could a brand take advantage of these spikes in Twitter activity?

2.       Pinterest is unique in its user base and content. Make a list of brands that would work well on the microblog and a list of brands for which Pinterest is not a good fit. Explain your answers

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1.       Everyone talks about viral videos. Do some research and develop a list of characteristics or ingredients that make a video go viral.

2.       Look at the difference between Facebook posts, Instagram posts, and Snapchat posts. Do some research and explain how a brand should adjust their content to be popular on each platform

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