Marketing Management

Explore and choose content-sharing channels that best fit your social media plan. Consider all the top social media–sharing networks. Research each, looking at the number and makeup of the users to ensure a match with your target audience. Do the brand, product, or service and the big idea fit the type of content that is shared on the channel? How can the organization leverage the real-time, seasonal, and topical characteristics of microblogging? What type of content is ideal for sharing—text, photo, or video? Report all findings and ideas in these areas:

1. Identify microblogs where the target audience is active.

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2. Describe the type of content that is shared and popular on each.

3. Find photo- and video-sharing networks that match the target audience.

4. Explain what content the brand could create

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