Marketing Management

1. Facebook is by far the largest and most dominant social media network. Do you feel all organizations must have a Facebook page? Can you think of an example where it wouldn’t make sense?

2. Have any new social networks emerged as a viable option? Has Myspace returned or a new network emerged to become a valuable brand option to reach niche audiences?

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1. How could a B2B (business to business) company use LinkedIn as a marketing tool? What strategies could be used on LinkedIn to build qualified leads and secure sales?

2. The GM Fastlane corporate blog was a success. Find another company blog that has done well. What business objectives is the blog helping to meet? Can you find any ROI (return on investment) data to report?

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