Visit the American Association of Advertising Agencies website (www.aaaa.org). Look at the blogs and resources and note their emphasis and perspective. What is the purpose of advertising and what tools do advertising professionals have at their disposal? Now visit the Public Relations Society of America’s website (www.prsa.org). Do the same, by visiting their resources, research, and articles. What are the goals of public relations and how do they achieve them? Finally, visit the Word of Mouth Marketing Association website (www.womma .org). Explore what they are talking about and are concerned with, and how they leverage social media to obtain their goals. Keep these professional perspectives in mind as you integrate and leverage each in the social media plan.
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