Marketing Management

1. What are likely to be the target populations and centres for a study of

(a) South Indian preferences for a new brand of coffee?

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(b) service experiences of a business class air traveller?

(c) satisfaction with product and service, for buyers of Toyota Quails, one year after its launch?

(d) satisfaction among consumers of a brand of fertiliser?

(e) success or otherwise of a new ATM facility launched by a private consumer bank in Delhi?

(f) usage pattern and ease of use of an Internet banking facility offered by a multinational bank in India?

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